Wednesday, 25 January 2017

Catch the Spirit of the Entrepreneur

Entrepreneur Jumping over rocks



Grabbing opportunities with open arms is often easier said than done. In Jamaica, like the rest of the world, people find themselves dreaming about being rich but never actually doing anything about it. A combination of procrastination and the 'what if' syndrome can cripple your creative spirit, and might mean your idea will never become a reality.

Socrates said "Action equals knowledge'. He was one of the greatest philosophers of our time. What he meant was that it is through action that we achieve results.

For example, I've interacted with several aspiring entrepreneurs who have solid ideas, great business plans but lack one of the key factors of a business mind, i.e. the ability to take a risk. You can dream forever but accomplish nothing unless you actually make the effort to take that proverbial leap of faith. Much like the martial arts approach - the idea is to take action immediately and avoid over analyzing the situation.

Now that we are in a New Year, one of the most talked about resolution is "I'm going to do it, I'm going to make it happen". Be it lose weight, profit from a hobby or take a trip. How many of us have even set that timeline? In any case, if you want to start your own business but are afraid of what kinds of things can go wrong or whether your initial investment will pay off? It is natural to feel that way. There are millions of things that could go wrong but likewise there are many things that can go right! Fear can be paralyzing. When thinking about starting a business particularly if you keep waiting for the right time. There will never be a perfect time. It's now or never when it comes to starting your own business.

Overcoming your fear is a step by step process.

  • Do you have a clear idea of what kind of business you want to start? A clear plan will help keep your worries at bay. 
  • Do you have access to the resources you will need? This includes the necessary start up cash as well as anything else you will need.
  • Do you have access to clients or do you know enough about marketing basics to ensure you will have enough interest in what you are offering?


Just like anything - taking action is the most important part. Make an itemized list of what you feel needs to be done in order for you to start that business you always dreamed of.

Prioritizing your list will help too. Don't wait for all your ducks to be in a proverbial row before you begin but make sure you have all the basics covered.  Don't wait for that 'perfect someday'. Make an imperfect start and take the first step towards your small business.

Don't over think everything. Sometimes the best approach is to just jump into the deep end.

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